Logo on colored background

Finyx

Deepfake scams and payment channels have eroded trust in digital finance, especially for vulnerable groups.

 

Finyx allows banks and fintechs to use an AI risk-scoring SDK that flags suspect transactions and provides clear alerts, helping users know when to pause or seek help.

Overview

0-1 AI Interaction Designer

5 Weeks

0-1 Design

Functional Prototyping

Contents

01 Challenge

Digital finance has entered a technological arms race. Generative AI tools, originally designed to empower creativity, are now being weaponized by fraudsters. Scams that once took days to execute now occur in seconds, utilizing deepfakes, synthetic identities, and AI-driven social engineering.

Person with iPad

Goal

Enhance trust in digital financial experiences.

Manage money safely, regardless of digital experience.

Predictive AI Protection

Anticipates and identifies scams in real time, explaining risks in clear, accessible language for all digital confidence levels.

Personal Safety Circle

Connects you instantly to the people and institutions you trust most when something feels off.

02 Research

Insights

The research reveals an industry at a crossroads:

 

AI has amplified both risk and opportunity.

Fraud has become automated, eroding trust and leaving vulnerable users exposed.

 

But with explainable AI and inclusive design, we can transform that same technology into a guardian — restoring safety, confidence, and growth in digital finance.”

Deep Research

Inclusive Design = Competitive Edge

Clear language, accessible alerts, and trusted-contact safety features rebuild confidence among underserved and aging users.

AI Defense Works, If Explainable

Mastercard and Danske Bank improved detection by 300% while reducing false positives, showing that transparent AI builds confidence.

Erosion of Trust

Users struggle to tell real from fake; older adults lose 2–3× more than younger users, causing fear in digital finance.

AI Supercharges Fraud

Deepfake and synthetic-identity attacks surged 700–3 000 % in 2023, enabling industrial-scale scams that overwhelm legacy fraud systems.

Synthetic User Core Problems

Fear of irreversibility

Instant payment and crypto transactions cannot be undone

Alert fatigue

Generic security alerts desensitize users, so they ignore critical warning

Inability to get human help

During a crisis, users are forced to deal with chatbots and cannot reach a person

Trust & safety uncertainty

Users are overwhelmed by alerts and do not know who to trust

03 Features

A plug‑and‑play SDK for banks and fintechs to embed real‑time AI risk scoring during payments or smart contracts. It features a traffic‑light indicator with explanations and “freeze/report” actions, inviting trusted contacts for high‑value transactions, ensuring user confidence. The integration simplifies complex models via a single API for rapid deployment.

Large letters in brand typography

💳 AI SDK Features

Here are key cross-platform features and experience flows that balance security precision with Fynix’s hallmark clarity adapting naturally to both traditional finance (TradFi) and Web3 ecosystems.

Person sitting on floor working on laptop

🚦 Feature 1: Inline Risk Scoring

Real-time transaction analysis and risk scoring integrated into payment APIs.

Person sitting on floor working on laptop

🧡 Feature 2: Trusted Contact Co-Approval

SDK sends secure approval requests to pre-registered trusted contacts. Secure messaging, identity validation APIs, consent orchestration.

Person sitting on floor working on laptop

🔒 Feature 3: Unified Recovery & Freeze

SDK endpoints instantly freeze cards or accounts, notify backend fraud teams, and open dispute workflows.

Person sitting on floor working on laptop

🧬 4. Smart Contract & Address Analysis (Web3)

API orchestration across core banking, fraud detection, and customer service systems

✳️ UX & Behavioural Design Layer

The SDK prevents fraud, the UX ensures people understand and act on it. Together, they redefine how safety feels in digital finance.

Person sitting on floor working on laptop

🌐 Feature 5: Assisstant AI

Subtle contextual pop-ups on chat or message screens. Continuous education without disrupting use.

Person sitting by window working on tablet

🟣 Feature 6: Contextual “Why” Cards

Tap-to-expand explanations using icons and plain language. Builds trust by making AI decisions understandable.

Person sitting on floor working on laptop

🛟 Feature 7. “Are You Safe?” Check

Soft verification overlay triggered by behavioural anomalies. Enables discreet help in potential coercion cases.

Person sitting by window working on tablet

🧠 Feature 8. Adaptive Behavioural Authentication

Continuously verifies identity via typing rhythm, device tilt, touch force, and micro-motion. Behavioural biometrics engine + AI pattern recognition

♿ Accessibility & Inclusivity Layer

All alerts and explanations can be read aloud via text‑to‑speech and displayed with high‑contrast themes and large fonts. Users can select their preferred language up front. This meets the inclusivity requirement, ensuring older users and those with disabilities can navigate risk‑mitigation steps confidently.

Person sitting on floor working on laptop

High-Contrast “Clarity Mode”

Uses the new Luminous Clarity palette for softer light and optimal contrast, WCAG 2.2 compliant, low eye strain.

04

Process

Feeling

  • Modern and innovative—ideal for crypto or tech‑forward audiences who appreciate cutting‑edge design. It visually reinforces that the platform leverages advanced AI.
  • 🧩 FYNIX Brand System – High-Tech Clarity + Accessibility
  • Sections to be shown visually
  • Brand Essence
  • FynixCore Meaning:
  • Fynix represents rebirth through intelligence — an AI sentinel that rises from every threat stronger than before.
  • Tone: bold • intelligent • protective • regenerative
  • Visual Themes: fire, light, motion, data rebirth, digital wings, resilience
  • Color Direction: fiery gradient (ember orange → neon gold) on deep indigo or obsidian backgroundKeywords: rebirth, AI, protection, vigilance, energy, evolution

Midjourney AI Logo Refinement

Image of primary brand logo

Design System Sheet Chat GPT

Image of brand logo in clearspace

Chat GPT Design System Sheet Version 2

Image of secondary brand logo

Updated Design System Sheet for Improve Accessibility for Elderly

Image of partnership logos

See Figma Prototype Here!

05 Results

The refined MVP defines Fynix AI as a transparent protection layer, a fusion of behavioural insight, real-time detection, and calm human communication.

By grounding the experience in explainable intelligence and a clear visual hierarchy, users gain confidence, not cognitive load.

  • 1

    Concept

    Chat GPT

    • Brief exploration of problem spaces in AI
    • Generated Ideas of Product Challenges solved using AI
    • Generated 3 different moods for fintech accessibility

    2

    Foundational Research

    Chat GPT Deep Research & LLM Notebook

    • Compiled primary research related to AI fraud for money scams
    • Input all research documents into LLM Notebook
    • Created 3 priority users based on research
    • Competitive Market Research for AI scam detector

    3

    Strategy and UX Planning

    Agent Mode in LLM Notebook and Chat GPT

    • Prompted an Agent in Notebook and Chat GPT to compare results
    • Compile research in brief product requirements
    • Agent Mode for Product Designer
    • Built a feature framework for product execution

    4

    UX & Product Execution

    Chat GPT, Lovable, Figma Make, Midjourney

    • Used Midjourney to explore aesthetic, in tangent with GPT to craft improved prompts
    • Workflow Mapping in Figjam
    • Meta Prompting to create First MVP

    6

    Documentation

    Figma Make, Chat GPT

    • Continued work to document and improve product via testing,
    • Accelerate product design with AI

    5

    AI Workflow Integration & Improve MVP

    Chat GPT

    • Lockeddown on overall aesthetic with GPT
    • Combine Aesthetic and Goals outline into MVP
    • Zero-Shot Prompting for building out product
  • Lots of visual content, speed for product development exponential

    While AI has exponentially improved speed and progress for product development, my hypothesis is that only emerging technologies and innovative patterns will come from human development

  • Designing Prompts more efficiently and sustainably

    I reached my AI credit limits on Lovable and this was a bit of a downer, if that is the case, if we are reliant on AI, then it would probably more efficient and limit the amount of zero-shot prompts.

     

     

  • AI Sidekick improves design confidence

    AI positivity, it really helped me quickly dive into a problem space I had no clue about, I felt more confident creating an MVP after conducting the deep research in the AI fraud domain and how it impacts banks, crypto, and web3 products.

     

     

Logo on colored background

Finyx

Deepfake scams and payment channels have eroded trust in digital finance, especially for vulnerable groups.

 

Finyx allows banks and fintechs to use an AI risk-scoring SDK that flags suspect transactions and provides clear alerts, helping users know when to pause or seek help.

Overview

0-1 AI Interaction Designer

5 Weeks

0-1 Design

Functional Prototyping

Contents

  1. 01 Challenge

  2. 02 Research Insights

  3. 03 Features

  4. 04 Process

  5. 05 Results

01 Challenge

Digital finance has entered a technological arms race. Generative AI tools, originally designed to empower creativity, are now being weaponized by fraudsters. Scams that once took days to execute now occur in seconds, utilizing deepfakes, synthetic identities, and AI-driven social engineering.

Person with iPad

Goal

Enhance trust in digital financial experiences.

Manage money safely, regardless of digital experience.

Predictive AI Protection

Anticipates and identifies scams in real time, explaining risks in clear, accessible language for all digital confidence levels.

Personal Safety Circle

Connects you instantly to the people and institutions you trust most when something feels off.

02 Research

Insights

The research reveals an industry at a crossroads:

 

AI has amplified both risk and opportunity.

Fraud has become automated, eroding trust and leaving vulnerable users exposed.

 

But with explainable AI and inclusive design, we can transform that same technology into a guardian — restoring safety, confidence, and growth in digital finance.”

Deep Research

AI Supercharges Fraud

Deepfake and synthetic-identity attacks surged 700–3 000 % in 2023, enabling industrial-scale scams that overwhelm legacy fraud systems.

Erosion of Trust

Users struggle to tell real from fake; older adults lose 2–3× more than younger users, causing fear in digital finance.

AI Defense Works, If Explainable

Mastercard and Danske Bank improved detection by 300% while reducing false positives, showing that transparent AI builds confidence.

Inclusive Design = Competitive Edge

Clear language, accessible alerts, and trusted-contact safety features rebuild confidence among underserved and aging users.

Synthetic User Core Problems

Trust & safety uncertainty

Users are overwhelmed by alerts and do not know who to trust

Inability to get human help

During a crisis, users are forced to deal with chatbots and cannot reach a person

Alert fatigue

Generic security alerts desensitize users, so they ignore critical warning

Fear of irreversibility

Instant payment and crypto transactions cannot be undone

03 Features

A plug‑and‑play SDK for banks and fintechs to embed real‑time AI risk scoring during payments or smart contracts. It features a traffic‑light indicator with explanations and “freeze/report” actions, inviting trusted contacts for high‑value transactions, ensuring user confidence. The integration simplifies complex models via a single API for rapid deployment.

Large letters in brand typography

💳 AI SDK Features

Here are key cross-platform features and experience flows that balance security precision with Fynix’s hallmark clarity adapting naturally to both traditional finance (TradFi) and Web3 ecosystems.

Person sitting on floor working on laptop

🚦 Feature 1: Inline Risk Scoring

Real-time transaction analysis and risk scoring integrated into payment APIs.

Person sitting on floor working on laptop

🧡 Feature 2: Trusted Contact Co-Approval

SDK sends secure approval requests to pre-registered trusted contacts. Secure messaging, identity validation APIs, consent orchestration.

Person sitting on floor working on laptop

🔒 Feature 3: Unified Recovery & Freeze

SDK endpoints instantly freeze cards or accounts, notify backend fraud teams, and open dispute workflows.

Person sitting on floor working on laptop

🧬 4. Smart Contract & Address Analysis (Web3)

API orchestration across core banking, fraud detection, and customer service systems

✳️ UX & Behavioural Design Layer

The SDK prevents fraud, the UX ensures people understand and act on it. Together, they redefine how safety feels in digital finance.

Person sitting on floor working on laptop

🌐 Feature 5: Assisstant AI

Subtle contextual pop-ups on chat or message screens. Continuous education without disrupting use.

Person sitting by window working on tablet

🟣 Feature 6: Contextual “Why” Cards

Tap-to-expand explanations using icons and plain language. Builds trust by making AI decisions understandable.

Person sitting on floor working on laptop

🛟 Feature 7. “Are You Safe?” Check

Soft verification overlay triggered by behavioural anomalies. Enables discreet help in potential coercion cases.

Person sitting by window working on tablet

🧠 Feature 8. Adaptive Behavioural Authentication

Continuously verifies identity via typing rhythm, device tilt, touch force, and micro-motion. Behavioural biometrics engine + AI pattern recognition

♿ Accessibility & Inclusivity Layer

All alerts and explanations can be read aloud via text‑to‑speech and displayed with high‑contrast themes and large fonts. Users can select their preferred language up front. This meets the inclusivity requirement, ensuring older users and those with disabilities can navigate risk‑mitigation steps confidently.

Person sitting on floor working on laptop

04 Process

Feeling

  • Modern and innovative—ideal for crypto or tech‑forward audiences who appreciate cutting‑edge design. It visually reinforces that the platform leverages advanced AI.
  • 🧩 FYNIX Brand System – High-Tech Clarity + Accessibility
  • Sections to be shown visually
  • Brand Essence
  • FynixCore Meaning:
  • Fynix represents rebirth through intelligence — an AI sentinel that rises from every threat stronger than before.
  • Tone: bold • intelligent • protective • regenerative
  • Visual Themes: fire, light, motion, data rebirth, digital wings, resilience
  • Color Direction: fiery gradient (ember orange → neon gold) on deep indigo or obsidian backgroundKeywords: rebirth, AI, protection, vigilance, energy, evolution

Midjourney AI Logo Refinement

Image of primary brand logo

Design System Sheet Chat GPT

Image of brand logo in clearspace

Chat GPT Design System Sheet Version 2

Image of secondary brand logo

Updated Design System Sheet for Improve Accessibility for Elderly

Image of partnership logos

See Figma Prototype Here!

05 Results

The refined MVP defines Fynix AI as a transparent protection layer, a fusion of behavioural insight, real-time detection, and calm human communication.

By grounding the experience in explainable intelligence and a clear visual hierarchy, users gain confidence, not cognitive load.

    • 1

      Concept

      Chat GPT

      • Brief exploration of problem spaces in AI
      • Generated Ideas of Product Challenges solved using AI
      • Generated 3 different moods for fintech accessibility

      4

      UX & Product Execution

      Chat GPT, Lovable, Figma Make, Midjourney

      • Used Midjourney to explore aesthetic, in tangent with GPT to craft improved prompts
      • Workflow Mapping in Figjam
      • Meta Prompting to create First MVP
    • 2

      Foundational Research

      Chat GPT Deep Research & LLM Notebook

      • Compiled primary research related to AI fraud for money scams
      • Input all research documents into LLM Notebook
      • Created 3 priority users based on research
      • Competitive Market Research for AI scam detector

      5

      AI Workflow Integration & Improve MVP

      Chat GPT

      • Lockeddown on overall aesthetic with GPT
      • Combine Aesthetic and Goals outline into MVP
      • Zero-Shot Prompting for building out product
    • 3

      Strategy and UX Planning

      Agent Mode in LLM Notebook and Chat GPT

      • Prompted an Agent in Notebook and Chat GPT to compare results
      • Compile research in brief product requirements
      • Agent Mode for Product Designer
      • Built a feature framework for product execution

      6

      Documentation

      Figma Make, Chat GPT

      • Continued work to document and improve product via testing,
      • Accelerate product design with AI
Logo on colored background

Finyx

Deepfake scams and payment channels have eroded trust in digital finance, especially for vulnerable groups.

 

Finyx allows banks and fintechs to use an AI risk-scoring SDK that flags suspect transactions and provides clear alerts, helping users know when to pause or seek help.

Overview

0-1 AI Interaction Designer

5 Weeks

0-1 Design

Functional Prototyping

Contents

  1. 01 Challenge

  2. 02 Research Insights

  3. 03 Features

  4. 04 Process

  5. 05 Results

01 Challenge

Digital finance has entered a technological arms race. Generative AI tools, originally designed to empower creativity, are now being weaponized by fraudsters. Scams that once took days to execute now occur in seconds, utilizing deepfakes, synthetic identities, and AI-driven social engineering.

Person with iPad

Goal

Enhance trust in digital financial experiences.

Manage money safely, regardless of digital experience.

Predictive AI Protection

Anticipates and identifies scams in real time, explaining risks in clear, accessible language for all digital confidence levels.

Personal Safety Circle

Connects you instantly to the people and institutions you trust most when something feels off.

02 Research

Insights

The research reveals an industry at a crossroads:

 

AI has amplified both risk and opportunity.

Fraud has become automated, eroding trust and leaving vulnerable users exposed.

 

But with explainable AI and inclusive design, we can transform that same technology into a guardian — restoring safety, confidence, and growth in digital finance.”

Deep Research

AI Supercharges Fraud

Deepfake and synthetic-identity attacks surged 700–3 000 % in 2023, enabling industrial-scale scams that overwhelm legacy fraud systems.

Erosion of Trust

Users struggle to tell real from fake; older adults lose 2–3× more than younger users, causing fear in digital finance.

AI Defense Works, If Explainable

Mastercard and Danske Bank improved detection by 300% while reducing false positives, showing that transparent AI builds confidence.

Inclusive Design = Competitive Edge

Clear language, accessible alerts, and trusted-contact safety features rebuild confidence among underserved and aging users.

Synthetic User Core Problems

Trust & safety uncertainty

Users are overwhelmed by alerts and do not know who to trust

Inability to get human help

During a crisis, users are forced to deal with chatbots and cannot reach a person

Alert fatigue

Generic security alerts desensitize users, so they ignore critical warning

Fear of irreversibility

Instant payment and crypto transactions cannot be undone

03 Features

A plug‑and‑play SDK for banks and fintechs to embed real‑time AI risk scoring during payments or smart contracts. It features a traffic‑light indicator with explanations and “freeze/report” actions, inviting trusted contacts for high‑value transactions, ensuring user confidence. The integration simplifies complex models via a single API for rapid deployment.

Large letters in brand typography

💳 AI SDK Features

Here are key cross-platform features and experience flows that balance security precision with Fynix’s hallmark clarity adapting naturally to both traditional finance (TradFi) and Web3 ecosystems.

Person sitting on floor working on laptop

🚦 Feature 1: Inline Risk Scoring

Real-time transaction analysis and risk scoring integrated into payment APIs.

Person sitting on floor working on laptop

🧡 Feature 2: Trusted Contact Co-Approval

SDK sends secure approval requests to pre-registered trusted contacts. Secure messaging, identity validation APIs, consent orchestration.

Person sitting on floor working on laptop

🔒 Feature 3: Unified Recovery & Freeze

SDK endpoints instantly freeze cards or accounts, notify backend fraud teams, and open dispute workflows.

Person sitting on floor working on laptop

🧬 4. Smart Contract & Address Analysis (Web3)

API orchestration across core banking, fraud detection, and customer service systems

✳️ UX & Behavioural Design Layer

The SDK prevents fraud, the UX ensures people understand and act on it. Together, they redefine how safety feels in digital finance.

Person sitting on floor working on laptop

🌐 Feature 5: Assisstant AI

Subtle contextual pop-ups on chat or message screens. Continuous education without disrupting use.

Person sitting by window working on tablet

🟣 Feature 6: Contextual “Why” Cards

Tap-to-expand explanations using icons and plain language. Builds trust by making AI decisions understandable.

Person sitting on floor working on laptop

🛟 Feature 7. “Are You Safe?” Check

Soft verification overlay triggered by behavioural anomalies. Enables discreet help in potential coercion cases.

Person sitting by window working on tablet

🧠 Feature 8. Adaptive Behavioural Authentication

Continuously verifies identity via typing rhythm, device tilt, touch force, and micro-motion. Behavioural biometrics engine + AI pattern recognition

♿ Accessibility & Inclusivity Layer

All alerts and explanations can be read aloud via text‑to‑speech and displayed with high‑contrast themes and large fonts. Users can select their preferred language up front. This meets the inclusivity requirement, ensuring older users and those with disabilities can navigate risk‑mitigation steps confidently.

Person sitting on floor working on laptop

High-Contrast “Clarity Mode”

Uses the new Luminous Clarity palette for softer light and optimal contrast, WCAG 2.2 compliant, low eye strain.

04 Process

Feeling

  • Modern and innovative—ideal for crypto or tech‑forward audiences who appreciate cutting‑edge design. It visually reinforces that the platform leverages advanced AI.
  • 🧩 FYNIX Brand System – High-Tech Clarity + Accessibility
  • Sections to be shown visually
  • Brand Essence
  • FynixCore Meaning:
  • Fynix represents rebirth through intelligence — an AI sentinel that rises from every threat stronger than before.
  • Tone: bold • intelligent • protective • regenerative
  • Visual Themes: fire, light, motion, data rebirth, digital wings, resilience
  • Color Direction: fiery gradient (ember orange → neon gold) on deep indigo or obsidian backgroundKeywords: rebirth, AI, protection, vigilance, energy, evolution

Midjourney AI Logo Refinement

Image of primary brand logo

Chat GPT Design System Sheet

Image of brand logo in clearspace

Chat GPT Design System Sheet Version 2

Image of secondary brand logo

Updated Design System Sheet for Improve Accessibility for Elderly

Image of partnership logos

See Figma Prototype Here!

05 Results

The refined MVP defines Fynix AI as a transparent protection layer, a fusion of behavioural insight, real-time detection, and calm human communication.

By grounding the experience in explainable intelligence and a clear visual hierarchy, users gain confidence, not cognitive load.

    • 1

      Concept

      Chat GPT

      • Brief exploration of problem spaces in AI
      • Generated Ideas of Product Challenges solved using AI
      • Generated 3 different moods for fintech accessibility

      4

      UX & Product Execution

      Chat GPT, Lovable, Figma Make, Midjourney

      • Used Midjourney to explore aesthetic, in tangent with GPT to craft improved prompts
      • Workflow Mapping in Figjam
      • Meta Prompting to create First MVP
    • 2

      Foundational Research

      Chat GPT Deep Research & LLM Notebook

      • Compiled primary research related to AI fraud for money scams
      • Input all research documents into LLM Notebook
      • Created 3 priority users based on research
      • Competitive Market Research for AI scam detector

      5

      AI Workflow Integration & Improve MVP

      Chat GPT

      • Lockeddown on overall aesthetic with GPT
      • Combine Aesthetic and Goals outline into MVP
      • Zero-Shot Prompting for building out product
    • 3

      Strategy and UX Planning

      Agent Mode in LLM Notebook and Chat GPT

      • Prompted an Agent in Notebook and Chat GPT to compare results
      • Compile research in brief product requirements
      • Agent Mode for Product Designer
      • Built a feature framework for product execution

      6

      Documentation

      Figma Make, Chat GPT

      • Continued work to document and improve product via testing,
      • Accelerate product design with AI
  • Lots of visual content, speed for product development exponential

    While AI has exponentially improved speed and progress for product development, my hypothesis is that only emerging technologies and innovative patterns will come from human development

  • Designing Prompts more efficiently and sustainably

    I reached my AI credit limits on Lovable and this was a bit of a downer, if that is the case, if we are reliant on AI, then it would probably more efficient and limit the amount of zero-shot prompts.

     

     

  • AI Sidekick improves design confidence

    AI positivity, it really helped me quickly dive into a problem space I had no clue about, I felt more confident creating an MVP after conducting the deep research in the AI fraud domain and how it impacts banks, crypto, and web3 products.